ترجمه آماده – توسعه  توانایی‌ها  و  کارایی  بازاریابی  تجارت  الکترونیک

The importance of exporting in today’s global marketplace is undeniable. It is themost popularway for firms to engage with international markets (Leonidou & Katsikeas, 2010) and the most common mode of entry for small and medium-sized firms (Spyropoulou, Skarmeas, & Katsikeas, 2010). The value of worldwide exporting has now exceeded $۱۸٫۵ trillion dollars and accounts for 23% of world GDP (World Bank, ۲۰۱۵; World Trade Organization, 2014). Export trade is expected to grow due in part to recent advances in communication, transportation, and information technologies. Given the importance of exporting and the unlimited growth potential in e-commerce technologies, little empirical research exists on how exporters leverage these technologies in developing efficiencies in exporting (Gregory, Karavdic, & Zou, 2007).