ترجمه آماده – تاثیر ارزیابی بهبود خدمات بر بازاریابی دهان به دهان

The study explores the effect of service recovery evaluation of tourists on their positive word-of-mouth (WOM) intentions. The successive findings from a sample of 20,727 tourists disclose several results. The proposed conditional model provides additional knowledge to the current literature with respect to accounting for how the service recovery evaluation of tourists affects positive WOM intentions through overall satisfaction contingent on household income, and whether the influence of household income on the effect of overall satisfaction on WOM is conditional on gender.